Blogwell: 8 great case studies in corporate social media

Unprecedented insight on social media from Walmart, The Home Depot, Allstate, H&R Block, Mayo Clinic, Sharpie, Procter and Gamble, and the U.S. Coast Guard. Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn from the world's top companies who are already doing it well. Get practical, how-to advice, a lesson on tricky disclosure issues, and loads of ideas and examples for just $200. CADM members receive a 15% discount off the registration fee by entering the following in the coupon code field: ThanksCADM. For more information, please see the following site: http://www.gaspedal.com/blogwell/cadm.

Happy Holidays...

"Here is my holiday wish for you, my fellow CADM members.... May you be thankful for, and hold on to, all that you have. May you wake up each day happier, more content, and more successful than you were the day before. And, may you raise a glass with me and toast the new year to come for yourself and your involvement in CADM" - CADM President Scott Reeves.

"As the newest addition to the CADM staff, I would like to wish each and every member of this special association a very happy holiday and a safe and successful beginning to the new year" - Membership Services Manager Drew Stoppels.



"On behalf of the staff at CADM, I would like to personally thank each and every one of you for your continued support of the association, its mission, and its bright future in 2009 and years to come" - Executive Director George Buckley.

Is Your Marketing Organization Fully Taking Advantage of Social Networking?

CADM is pleased to host a panel of experts from the client, agency, and social media worlds at its January 2009 "Second Wednesday" Luncheon which will address a myriad of topics regarding these personalized user-generated media known as social networks. Attendees may expect to hear about how segmentation and targeting apply to popular networking sites, examples of organizations who are utilizing the medium well in their marketing campaigns, the best practices, tactics, and execution of marketing through such networks, and finally the means of measuring the success of using one or more social networks. Panelists at January’s luncheon include analysts, brand managers, and interactive directors from Google, Kraft and Draftfcb, the event is sponsored by SubscriberMail, and hosted by CADM’s Interactive Marketing Special Interest Group. To register for this exciting event and learn more about how to cultivate the relationship between your organization’s marketing strategy and social media networks, please click here.

CADM rings in the holidays once more with its Acronym Holiday Bash

On December 9th CADM, along with the American Marketing Association, Business Marketing Association, Chicago Ad Federation, the Promotion Marketing Association, and the Publicity Club of Chicago, held its seventh annual Acronym Holiday Bash which took place again this year at the Rockit Bar and Grill in Chicago’s River North neighborhood. This year’s holiday gathering, which included over 215 members from Chicago’s marketing communities, raised over $3,000 for the Chicago Tribune Holiday Charities program. In addition to raising funds a for charitable cause, guests from the above associations and CADM celebrated the holiday season at Rockit with fantastic music, spirits, networking games, and other holiday cheer. For more information regarding this year’s Acronym Holiday Bash, please feel free to visit the event’s website here.

And CADM’s Fall 2008 Basic Course Winners are…..

CADM is pleased to announce that the winners of this year’s Fall 2008 Basic Course class marketing plan are Nicole Sanders of the Alzheimer’s Association, Jamie Watanabe of Colman Brohan Davis, Chelsey Iaquinta of Walter Kluwer’s CCH, Laura Saxon of DDB Incorporated, Murray Schake of Q Interactive, Andrew Hack of Uline Incorporated, and Michael Spencer of Uline Incorporated. The winners’ Plan was evaluated by a panel of four judges and scored the highest of all the class’ projects on an eight-point scale regarding target market, offer, media selection, creativity, testing, budget and economics, feasibility, completeness and overall organization in final presentation to the panel. The seven winners have received free year-long memberships to CADM and are part of a Fall 2008 class which totaled 18 students and was chaired by Board Director Frank Roman (above left). The Fall 2008 Basic Course marks the 50th Anniversary at CADM.