CADM's June 18th Lunch & Learn, "Are you Ready for Web 2.0?", which aimed to address the looming Web 2.0 question 'How can we monetize the social networks and effectively track our ROI?', was a great success according to the lunch's 25 interactive and direct marketers in attendance. Speaker Jon Morris of Rise Interactive spoke about this question by discussing the following sub-questions: 1) What industries can effectively market their offering via Web 2.0? 2) When should one consider a Web 2.0 campaign? Does Web 1.0 have to be mastered first? and 3) What type of return can we expect after investing in a Web 2.0 marketing campaign? Mr. Morris' presentation provided a general interactive overview of defining social media, various social media strategy implemented in corporate (i.e. compelling content, audience engagement, and CPA), tactics utilized, such as blogs, e-letters, micro-blogs, wikis, social bookmarking sites (i.e. Digg, Mixx and Delicious) and finally online forums which B2B and B2C firms are now employing to increase ROI and customer retention. Morris' presentation ended with a brief period for additional networking, and question-and-answer session, as well as some time for attendees to interact with the luncheon's generous sponsor, Yesmail.
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