2009-10 Officers and Members of CADM's Board of Directors

The members of the new board of directors for the association were installed during the association’s Annual Business Meeting and Volunteer Recognition Luncheon on August 12, 2009. Each of the officers serves one-year terms and the directors’ terms, typically three years, expire as noted below.

PRESIDENT
Cyndi Greenglass, President, Agency Services, Diamond Marketing Solutions

Named in 2006 and 2004 into the Top 100 BTB Marketers by Crain’s B@B Magazine, Cyndi is nationally recognized for her industry leadership and expertise. She is a past chair of the DMA’s Business-to-Business Council, and is currently the Council’s government affairs liaison. She lectures on direct marketing at several local universities, can be heard at major industry conferences, and contributes to several industry publications on a regular basis. At Diamond Marketing Solutions, she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency’s services division.

VICE-PRESIDENT
Ron Marsh, President, Audience Identification, Inc.

Ron, a CADM member for more than 20 years, has been an active volunteer for many years and served in several key positions. He has chaired and co-chaired the annual conference program committee in 2006 and 2007, was chairman of the Financial Services SIG, and has been a Board member since 2006. He chaired the IMX09 planning committee while serving as Secretary-Treasurer last year. Audience Identification, Inc. specializes in providing advanced targeting solutions to a variety of integrated marketing clients, including financial services, publishing, and nonprofit organizations. Aii has special expertise in data mining and analytics.

SECRETARY-TREASURER
Jim Sherman, Director, Relationship Marketing, Midas International

Jim has over 20 years of experience in direct marketing, customer relationship management, e-commerce strategy, and new business development. He is a past chair of CADM’s Interactive Marketing SIG, and chaired the CADM Basic Course committee for four years. He is the 2005 winner of the Holmes Volunteer of the Year Award.

IMMEDIATE PAST PRESIDENT
Scott Reeves, Metzner-Schneider Associates

With over 20 years of direct marketing experience and membership in CADM, Scott applies a broad base of industry knowledge to his role on the Board. After just completing a successful year as the 2008-09 president, he will continue as an advisor to numerous committees while chairing the Downs Award committee and nominating committee. Scott has built a career driving integrated direct marketing strategies for a wide range of brands while at some of the industry's top agencies, including Rapp, DDB Chicago, DoubleClick, and Cramer Krasselt.

DIRECTOR (Continuing, re-elected to one-year term; expires in 2010)
Carrie Stec

Carrie begins her second year on the Board after making significant contributions as a member of the Interactive Marketing SIG’s steering committee. She will continue in that role this year, while also helping lead the Board’s outreach efforts with other organizations. Most recently she was vice president of sales for Q Interactive.

DIRECTOR (Continuing; term expires in 2010)
Roy Wollen, CEO, Database Insight Inc.

Roy has over 20 years of experience in database marketing, and is a frequent speaker and published author. He is a past winner of the 2007 Holmes Volunteer of the Year award, chaired the Database Marketing SIG in 2006-07, and co-chaired the Board’s membership committee last year.

DIRECTOR (New, elected to one-year term; term expires in 2010)
Dr. Debra Zahay Blatz, Professor of Interactive Marketing, Northern Illinois University

Deb is a longtime CADM member, a frequent speaker, and a published author. She is well-known and well-liked in the marketing community, and now brings her myriad graduate degrees (PhD, JD, and MBA), wise counsel, and professional expertise to the board.

DIRECTOR (Continuing; term expires 2011)
Dasher Lowe, Senior Vice President, Group Management Director, Draftfcb

Dasher has been an active CADM member for almost 20 years. He currently serves as Draftfcb’s direct marketing discipline leader and also oversees several key pieces of business for the agency. Dasher is an integrated marketing specialist with experience across all media channels, including television, online, print, direct mail, radio, retail, and social networking. His entire career has been spent on the agency side of the business. Dasher began at Draftfcb (Kobs & Draft at the time) in 1989, served a short stint at as Director of Strategic Services for TargetCom (1997-1999), and then returned to Draftfcb where he has remained.

DIRECTOR (Continuing; term expires in 2011)
Rich Hagle, Editor and Publisher of Racom Communications

Rich leads Racom Communications, a Chicago-based publisher of business and marketing publications, and a book development and production company. He has held senior editorial and marketing positions with J.J.Keller & Associates, NTC Business Books, Longman Group UK, and Crain Communications. He has been on the adMarks editorial board for seven years and on the CADM Educational Foundation board for six years.

DIRECTOR (Continuing; term expires in 2011)
Frank Roman, Principal, Frank Roman Partners

Frank has been an active CADM member for eight years, with over 20 years of experience in direct marketing. He is a past winner of the 2004 Holmes Volunteer of the Year, past chair of the NonProfit SIG, and begins his second year as chair the Basic Course committee and CADM Book Club. Frank Roman Partners helps nonprofits gain donors, and businesses gain customers, through integrated marketing campaigns.

DIRECTOR (Re-elected to three-year term; term expires in 2012)
Jay Weinberg, President, The JAY Group

Jay began The JAY Group in 1999 and has grown the company into a solid business through successful development and management of loyalty and database marketing programs. Most recently, he led development of Loyalty Leaders, a customized, affordable CRM system. Jay is a past two-term chair of the Entrepreneurial Exchange SIG, chaired the 2006 DM Days & Expo committee, and co-chaired the Board’s membership committee last year.

DIRECTOR (New, elected to three-year term; expires in 2012)
Heather Baker, Managing Partner, BennettBaker, Ltd.

With a strong background in digital and multichannel marketing, Heather joined Bennett Wheelless Group in 2002 to help expand and grow the company’s interactive and emerging media marketing practice, rising to Managing Partner in 2009 when the executive recruiting firm became BennettBaker, Ltd. She has been a member of CADM since 2004, is the 2008 winner of the Holmes Volunteer of the Year Award, and has chaired the association’s Interactive Marketing SIG since 2007.

DIRECTOR (New, elected to three-year term; expires in 2012)
Will Misloski, Senior Director of eMarketing, Orbitz Worldwide

Will has 15 years of direct marketing experience, with the last 10 focused specifically on online direct response. He is a past recipient of the DMEF’s Rising Star award in Direct Marketing and has been published in Northwestern’s Journal of Integrated Marketing Communications. Will holds a Bachelor of Science in Finance from the University of Illinois Champaign/Urbana and a Master of Science in Integrated Marketing Communications from Northwestern University.