Fall Basic Course Underway!

Students enrolled in the Fall Session of the CADM Basic Course have already started implementing their newly learned knowledge – and we’re only a few weeks into the 11-week workshop!

CLASS 1
Randy Hlavac (above; founder of Marketing Synergy) and Adjunct Professor at The Medill School/Northwestern University, kicked off the course with an Introduction to Direct Marketing. Reviewing the types of marketing (Mass vs. Direct and Push vs. Pull). Randy also showed how we all are always conducting Direct Marketing campaigns – even in our personal lives. According to Randy, dating and finding a life mate is probably the oldest form of Direct Marketing – and his explanation showed how!

A lively atmosphere of competition ensued as each newly formed team began the initial steps toward a full fledged Direct Marketing campaign. Throughout the 11-week Basic Course students will continue to learn additional aspects of successful campaigns and apply them to their team project. And there’s a lot riding on their success at learning, absorbing and applying – the last class is reserved for final team presentations and the winners receive a year’s CADM Membership!

CLASS 2
Jim Sherman (above, center; of Midas International, and a CADM Board Member), continued the learning in Class 2 by reviewing Strategy, Planning, and Testing. Understanding where your organization is before your start is critical to crafting the appropriate plan of action. Jim reviewed the parameters of a S.W.O.T Analysis, and then introduced the ever-important concept of math, statistics and program tracking.

The teams are now hard at work developing their presentations for the final class on November 19th. Basic Course chairman Frank Roman (Frank Roman Partners) is currently securing the judges for the final class.

JUST ANNOUNCED: The Spring Basic Course begins on March 4, 2010! Save the date, and check back to CADM's web site for details and an online registration form.