Leading the Conversation about Marketing Leadership
By Cyndi Greenglass, Diamond Marketing Solutions, CADM President
Earlier this Fall the CADM Board had a strategic planning session to tackle the all-important question of how to stay relevant to our membership into the future. Parking our bias at the door, we examined our Mission Statement, determined our strengths, and outlined the key deliverables to our members. In this wide-ranging conversation, our goal was to ensure that CADM continues to meet the diverse and wide-ranging needs of our members as you all evolve in your businesses. The results were telling … and exciting too.
What makes us unique?
Our membership is savvy, senior level, and highly experienced. With an average of 20+ years of experience, we are known for our thought leadership on the most compelling issues facing direct and interactive marketers today.
While we have a deep history steeped in direct marketing, our organization provides a welcoming environment where newcomers are welcomed and feel comfortable among peers. In addition, our Special Interest Groups (SIG’s) allow us to offer specific expertise and vertical interest. The SIG are where the member can be “in control” of the conversation.
Hands-on marketing know-how for everyone at every level in your marketing organization
From our monthly luncheons to our book club and Basic Course, we all learn from each other in different learning styles. That is why we bring you many different ways to get the content and information you need, when you need it.
You can tap into the knowledge pool of the most experienced, interesting, and forward thinking interactive marketers on demand and online, or combine it with networking for that all important face-to-face experience.
So what?
At the end of the day, all of this is meaningless unless it resonates with you – our member. So let me run by you what we believe is the real difference of CADM:
To the Chicago and Midwest marketing community interested in measurable media, CADM is the professional marketing association that leads the conversation about customer engagement.
Join the Conversation
We are here to help make your experience rich and unique. We provide answers to your “hot topics and issues” in a collaborative environment where the conversations around interactive marketing are meaningful and relevant.
I welcome your participation in CADM and I believe passionately that only through your engagement will you realize the full impact of your membership in your association. Because when you join the conversation; you engage, you learn, you share, you contribute, and you innovate. And that’s the true meaning of direct and interactive marketing!
By Cyndi Greenglass, Diamond Marketing Solutions, CADM President
Earlier this Fall the CADM Board had a strategic planning session to tackle the all-important question of how to stay relevant to our membership into the future. Parking our bias at the door, we examined our Mission Statement, determined our strengths, and outlined the key deliverables to our members. In this wide-ranging conversation, our goal was to ensure that CADM continues to meet the diverse and wide-ranging needs of our members as you all evolve in your businesses. The results were telling … and exciting too.
What makes us unique?
Our membership is savvy, senior level, and highly experienced. With an average of 20+ years of experience, we are known for our thought leadership on the most compelling issues facing direct and interactive marketers today.
While we have a deep history steeped in direct marketing, our organization provides a welcoming environment where newcomers are welcomed and feel comfortable among peers. In addition, our Special Interest Groups (SIG’s) allow us to offer specific expertise and vertical interest. The SIG are where the member can be “in control” of the conversation.
Hands-on marketing know-how for everyone at every level in your marketing organization
From our monthly luncheons to our book club and Basic Course, we all learn from each other in different learning styles. That is why we bring you many different ways to get the content and information you need, when you need it.
You can tap into the knowledge pool of the most experienced, interesting, and forward thinking interactive marketers on demand and online, or combine it with networking for that all important face-to-face experience.
So what?
At the end of the day, all of this is meaningless unless it resonates with you – our member. So let me run by you what we believe is the real difference of CADM:
To the Chicago and Midwest marketing community interested in measurable media, CADM is the professional marketing association that leads the conversation about customer engagement.
Join the Conversation
We are here to help make your experience rich and unique. We provide answers to your “hot topics and issues” in a collaborative environment where the conversations around interactive marketing are meaningful and relevant.
I welcome your participation in CADM and I believe passionately that only through your engagement will you realize the full impact of your membership in your association. Because when you join the conversation; you engage, you learn, you share, you contribute, and you innovate. And that’s the true meaning of direct and interactive marketing!
1 comments:
Customers usually enjoy the convenience of direct marketing as they must not battle traffic, find a parking space, or shop through stores
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