CADM Annual Meeting on August 12 to Feature Keynote Speaker Chuck Underwood, Author of "The Generational Imperative"

In the 1980s, they were "theorists". And there were only 5 or 6 of them. In the '90s, a few of them began to conduct the formal research that would prove their theories. In the 2000s, their discipline skyrocketed to prominence. Chuck Underwood, one of those few pioneering scholars and one of the nation's elite generational consultants, will present an introduction to Generational Marketing Strategy. He'll explain how generations begin and end, identify our nation's five living generations: the G. I.'s, Silents, Boomers, GenX, and Millennials. The essence of successful Generational Marketing is to understand what happened to that generation during its unique formative years, identify the powerful generational core values that emerged from those unique times and teachings, and then craft your marketing message so as to resonate with those core values.

Join us on Thursday, August 12, at Petterino's Restaurant in downtown Chicago for CADM's Annual Meeting & Volunteer Recognition Luncheon. Open to CADM members, non-members, and guests! Click here for details and to register online: http://www.cadm.org/eventDetails.aspx?eventid=12

Thank you to our sponsor: