September 15 Luncheon at Maggiano's Restaurant: "The Allure of Emerging Media for the Multicultural Audience"

Alex Perez, Luncheon Moderator

Join us next week at Maggiano's Restaurant as we launch our 2010-11 monthly luncheon series! First up...a panel discussion on the role of emerging marketing media in multicultural groups. Beyond demographics, this session will be a panel discussion highlighting the success of emerging media in multicultural groups examined against standard cultural frameworks and ethnic identity models. Panelists will include leaders in social media, Web, and mobile marketing.

The panelists will analyze topics such as:

· Understanding degrees of acculturation when creating Hispanic mobile marketing campaigns

· Exploring the importance of collectivism in Asian culture for social networks

· Web strategies that include immersion-emersion messaging that appeal to the African-American market

Moderator:

Alex Perez, NBC News Reporter

Panelists:

Michelle Lanter Smith, CEO at Hi Impact Marketing and Principal of Strategy at Brillante Multicultural

Dean Delisle, CEO of Forward Progress Inc.

This event is open to the CADM community as well as guests, clients, and non-members. Click here for details and to register online.