How do you make money in Social Marketing?

A friend of mine recently asked me this important question. Without hesitation my answer was simple….come to Results 2011 at theWit Hotel on May 10 and hear what Randy Hlavac has to say in his program entitled Digital IMC – Social Marketing to Grow your Bottom-Line Profits.

I have met Randy and know that his company, Marketing Strategy Inc is doing some neat work in the area of helping companies actually measure their social marketing program’s ROI.

While you can read a brief description of Randy’s program on the Results 2011 website www.cadmresults2011.org, here’s a more detailed overview:

Many companies struggle to develop a strategy to make money using social marketing. While Facebook, Twitter, and LinkedIn are great for establishing a two-way relationship with customers and prospects, seeing the results of these investments at the bottom-line is difficult. In this session, Randy Hlavac will show you a 6-step process to create, justify, test, and deploy Digital IMC that uses social, web, mobile & traditional integrated marketing channels to create buzz and drive prospects to your company.

Real-world examples will be presented to illustrate the process of creating high impact, ROI-based social marketing programs.

Participants will walk-away having learned how to:

• Identify your best prospects in the “social cloud”
• Use social monitoring and web analysis systems to develop the social potential of you and your competition
• Develop a social marketing strategy which grows your marketing database and creates fast sales to justify your investment
• Keys to creating social programs that generate buzz
• Create a social and digital budget with hard ROI numbers to justify your program for senior management
• Development of pilot projects to prove concept to make social marketing a part of your marketing mix

This is one of several sessions that cannot be missed. Register for Results 2011 today at www.cadmresults2011.org/register.html.

Results 2011. Tuesday May 10, 2011 – theWit Hotel, Chicago.

Questions? 312-849-2236 // info@cadm.org // www.cadmresults2011.org

Written by Rob Engelman, Results2011 Chair