Results2011: What We Can Learn From Marketing a School

I don’t know about you, but I am a big fan of education marketing. Maybe it’s because my work as an Adjunct Instructor through the University of Chicago – Graham School has helped me to understand the balance schools must run between education and business.

Or, maybe it’s because I have just watched my daughter complete her college search process, in which I saw both strong and weak marketing execution from various universities throughout the country.

Or maybe it’s because I have had the opportunity to work with one of the leaders in online education and I have an appreciation for the consumer need, the market demand, and the best practices to drive consumer enrollment in the for-profit education space.

Who knows what the reason is, I am just passionate about the subject. This is why I am so excited to see the presentation.

How Math & Creative Delivers Superior Results for Chicago Booth at Results2011 on May 10. Here, Michael Fogarty, Principal & Founder at Kokopelli, and Steven Berry, Senior Associate Director, Annual Fund at Chicago Booth will share a case study that demonstrates how Chicago Booth used analytical rigor to segment their audience and overcame internal obstacles to grow the bottom line.

According to Michael, three key takeaways the audience will learn are:

1. Questions to ask before you build your list (segmentation and targeting)
2. Seek differentiation to determine creative (positioning)
3. Balance your media mix (implementation)

Education marketing enthusiasts, non-profit experts, and direct marketers are sure to get a nugget or two from this presentation.

Early Bird Registration has been extended until May 3.
Register today! www.cadmresults2011.org/register.html.

Results 2011. Tuesday May 10, 2011 – theWit Hotel, Chicago.
Questions? 312-849-2236 // info@cadm.org // www.cadmresults2011.org

Post written by Rob Engelman, Results2011 Chair